Samantha Smugala is the Executive Director of the East Loop Community Improvement District (CID) in St. Louis, MO. With a strong background in marketing, design, and strategy, Samantha has worked for top firms and startups across various industries. At the East Loop CID, she oversees daily operations, enhances economic vitality through strategic initiatives, and promotes a vibrant business community by managing events, safety, and maintenance efforts. Samantha also plays a crucial role in grant applications, budget management, and community engagement, all aimed at supporting the district's growth and cultural activities.