2022 Webinar: Making Micromobility Make Cents

When:  Jul 20, 2022 from 14:00 to 15:00 (ET)

Driving more business comes in smaller vehicles: New research from Emory University shows when shared micromobility arrives in a neighborhood, local businesses get a boost to the tune of $2,000 per vehicle. In a study of nearly 100 US cities, researchers at Emory University found the introduction of dockless scooters results in significant increase in spending at local restaurants. In this webinar, we’ll hear from the researchers behind these findings about what happens to the local economy after scooters arrive and why. We’ll also discuss what scooters can do for tourism, and how you can make shared micromobility an asset for your community.

Learning Objectives:
  • Learn about the positive economic impact shared scooters have on local economies, based on recent research findings from Emory University. 
  • Consider how scooters can spread tourism dollars to a broader community
  • Examine how these findings can be used to shift the narrative away from car centrism among your BID members.
  • Daniel McCarthy, Assistant Professor of Marketing, Emory University Goizueta Business School
  • Kyeongbin Kim, PhD candidate, Emory University Goizueta Business School
  • Jenni Morejon, President + CEO, Fort Lauderdale Downtown Authority

  • Rachel DeLevie-Orey, Director of Partnerships, Bird Rides

LPM | 1 IDA LPM professionals can earn credit hours for this webinar. More information about IDA’s Leadership in Place Management certification program can be found here.

This free webinar, presented by Bird Rides, is being held on Wednesday, July 20, 2022 at 2:00pm ET (11:00am PT)