2021 Webinar: Tell a More Compelling Story with Data (December 8)

When:  Dec 8, 2021 from 14:00 to 15:00 (ET)

Whether you’re recruiting retailers, marketing an upcoming event, reporting to your Board Members, finding new sponsors or vendors, or supporting the growth of local businesses, every place manager knows that success relies on telling the best story possible. Hear from three place managers about how they employ location data in real time to tell the most compelling and convincing story possible, with amazing success.

Learning Objectives:
  • Learn how location data is being used to tell the right story to recruit retailers and grocers, employers and even housing developers. 
  • Learn how to support local businesses, Board members, and elected officials with data to support them in their efforts to secure funding, identify investments, and measure progress.
  • Learn how to use data to maximize success in the upcoming holiday season.

Panelists:
  • Sarah Esserlieu, Economic Development Director, Centro San Antonio (TX)
  • Steven Jones,  Market Research Manager, City of Grapevine (TX)
  • Gabriel Schumacherr, Economic Development and Research Manager, Downtown Austin Alliance (TX) 
Moderator:
  • Ian Ross, Head of Civic, Placer.ai

CM | 1  AICP members can earn Certification Maintenance (CM) credits for this webinar. More information about AICP’s CM program can be found at www.planning.org/cm 


This free webinar, presented by Placer.ai, is being held on Wednesday, December 8, 2021 at 2:00pm ET (11:00am PT).