2026 Webinar: Energizing Downtown Engagement (April 17)

Downtown districts are embracing bold new marketing and communications strategies to bring new life to their city centers, strengthen local businesses and reconnect communities with the heart of their cities. This webinar spotlights three standout initiatives that leverage digital tools, creative incentives and cultural moments to drive awareness, visitation and activity. Together, these projects demonstrate how districts can use modern approaches – experiential campaigns, digital platforms, incentive-driven engagement and strong storytelling – to attract visitors, support small businesses and reinforce the identity of their urban centers.

Learning Objectives:

• Understand how place-based marketing and digital engagement tools can strengthen downtown branding and drive sustained foot traffic.
• Identify strategies for leveraging cultural moments, community pride and seasonal storytelling to amplify local business engagement.
• Apply best practices for designing integrated marketing and communications campaigns that activate downtown districts and support small business ecosystems.

Webinar Pricing: IDA Members: Free | Nonmembers: $40

LPM | 1 - IDA LPM professionals can earn credit hours for this webinar. More information about IDA’s Leadership in Place Management certification program can be found here.